The Heart Institute


Staten Island University Hospital

The Heart Institute was a full end-to-end campaign centered around revolutionary surgery techniques and the doctors that pioneered them. The Hospital, while in a typically less notable borough than its competing hospitals in Manhattan, made it an exceptionally fun thing to market.

These were examples of drive-to-web tv spots that highlighted the MICS CABG procedure eliminating open heart surgery, an amazing arrhythmia treatment that freezes the heart muscles rather than burning them, and incredible patient testimonials featuring fascinating results/recovery times.

  • Service
  • TV Commercials
  • Web Design
  • Brand Identity
  • Print
  • Radio
  • Patient Testimonials
  • Social Media
  • Client
  • SIUH