Callisto Media is the fastest-growing publishing house in the country. Rather than traditional “hunch” publishing, they work in reverse, using big data to accurately forecast opportunities in the book market and exploit them.

As the head writer for a group of ten copywriters, I was responsible for persuasive, compelling, engaging, empathetic, and funny copy to summarize complex and diverse topics. Topics ranged from MS diagnoses to joke books and were typically summarized in less than 300 words. I was responsible for delivering headlines, back cover copy, online copy, Amazon A+ pages (including graphic design) and all peripheral advertising.

I conceived and spearheaded a new initiative/pilot project that used short (:10/:15/:30) video “trailers” for books on the Amazon platform. I achieved the biggest gain in all revenue projects across company initiatives—a 9% increase in conversion per title and a 13% increase in traffic at 50% of the cost.