Free radicals

Free radicals are unstable atoms that damage cells, causing illness and aging as well as a host of diseases.

Conversely, antioxidants are compounds that inhibit oxidation, a chemical reaction that can produce these free radicals and chain reactions that may damage the cells of organisms.

Now, if you are Kim Kardashian’s live-in skin chemist that has the bank roll to Benjamin Button you with a mix Usain Bolt’s DNA and dolphin tears, this may be old news to you. But if you buy your vitamins from Amazon like the rest of us, finding ways to deliver this naturally occurring molecule with the efficacy several-hundred-fold higher than conventional antioxidants, it’s quite exciting.

Hence, that was the challenge for this particular project. Explain this complicated scientific breakthrough using common language, a fun video and a little bit of humor.