South moon under South Moon Under is a retail brand that evolved into an elevated everyday shopping destination for the effortlessly cool woman and man.

SMU was looking for new, fun, engaging ideas to supplement with fashion photography—images, thoughts and ideas the people share with others!

Integrated Video with dynamic IG ordering

New Creative Concepts Captivating images, that correspond to new products, sales, promotions, using high tech/low cost art.

No Camera , No Water