(for real)

Free radicals

Free radicals are unstable atoms that damage cells, causing illness and aging as well as a host of diseases.
Conversely, antioxidants are compounds that inhibit oxidation, a chemical reaction that can produce these free radicals and chain reactions that may damage the cells of organisms.
Now, if you are Kim Kardashian’s live-in skin chemist that has the bank roll to Benjamin Button you with a mix Usain Bolt’s DNA and dolphin tears, this may be old news to you. But if you buy your vitamins from Amazon like the rest of us, finding ways to deliver this naturally occurring molecule with the efficacy several-hundred-fold higher than conventional antioxidants, it’s quite exciting.
Hence, that was the challenge for this particular project. Explain this complicated scientific breakthrough using common language, a fun video and a little bit of humor.

Don’t take it too seriously.

The goal of this shoot was to create a series of digital videos that showcased the benefits of this product, but in a fun, engaging way.

C60 Gummies

How do you explain that this carbon molecule, found in space, could be the most important anti-aging discovery of our time? (while not being preachy and boring)

C60 in the bedroom

Yup, there are even intimate benefits to this product line.

© 2023 Chris Darrell