B2B

Promoting Avocados to Health Professionals

The goal was to raise awareness among health professionals (including doctors, nurses, nutritionists, and influencers) about the health benefits of avocados. This involved educating them on how avocados can be incorporated into dietary patterns and meal combinations to help their patients or clients, regardless of age, increase nutrient intake, consume more produce, and improve satiety and meal satisfaction.

I developed tailored copy for a variety of materials, including handouts, email campaigns, landing pages, and additional assets. Each communication was customized for six different non-consumer advocate groups, ensuring that the messaging, tone, and targeting were aligned with the unique personas of each group.

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